London Crypto Concept Store

Everyone around the world is capable of opening a boutique around the world but few can revolutionize the concept of “store”.

PHILIPP PLEIN opened his futuristic flagship store in the heart of London - 9 Old Bond Street.

For the first time, the concept of “boutique” meets the metaverse and the crypto world in the exclusive and innovative Crypto Concept Store. Three floors host the PHILIPP PLEIN collection mixing fashion, cryptocurrency and the NFTs’ digital art.

Last floor of the boutique is dedicated to the digital world.

The M.O.N.A floor (Museum of the NFT Arts), already launched in the metaverse Decentraland at Plein Plaza, will be the first physical NFTs art gallery.

At this place, customers will be overwhelmed by the new retail experience 4.0.

They can admire the PHILIPP PLEIN “Lil’ Mon$ters” NFTs collection, also in sculpture version, and all the customers can buy them. Same as the unmissable sneakers from PHILIPP PLEIN Spring-Summer 22 collection inside the store.